The term "deep discounts" refers to significant reductions in price, often offered as a promotion or special deal. This can include markdowns, sales, coupons, and other methods used by retailers to attract customers with lower prices on their products. The goal is to encourage consumers to make purchases they may not have otherwise made at the regular price point. Deep discounting can be a strategy employed during slow periods or when trying to clear out inventory in order to make room for new items, and it's common practice among retail businesses as a way of increasing sales volume.